Communities & Panel
Online MROCs provide comprehensive insights, offering both detailed and broad information to address questions and resolve complex business challenges.
Unlock real-time insights with tailored panels for impactful decisions.
Online Communities
At Survey 2 Union, we specialize in advanced research methods to help guide business decisions. One such method is the Market Research Online Community (MROC). This digital platform connects businesses with their target audiences to gain insights into their needs, preferences, and behaviors. By creating a private community of customers, prospects, or industry experts, businesses can conduct surveys, focus groups, and online discussions to gather valuable feedback and deepen their understanding of the market.
Benefits of Shared Common Insights
At Survey 2 Union, we specialize in advanced research methodologies such as Market Research Online Communities (MROCs). MROCs provide branded digital platforms that allow businesses to engage with their audience, gaining valuable insights into preferences and behaviors. They help increase brand awareness, offer cost-effective solutions, enable agile decision-making, and foster long-term customer relationships by providing deeper, actionable insights.
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Communities & Panel
Survey 2 Union offers expert market research services trusted by top consultancies, financial institutions, and leading research firms.
Strategic Planning
- Designing research strategies
- Developing screeners and interview guides
- Creating and drafting survey questionnaires
- Customizing surveys with multimedia elements
- Implementing typing tools
- Setting up online bulletin boards
Implementation
- Recruiting community members
- Managing and hosting communities
- Moderating community interactions
- Recording calls and videos
- Transcribing content
- Translating materials
- Managing discussion threads
- Consolidating and cleaning data
- Extracting raw data
Data Interpretation
- Synthesizing and analyzing insights
- Applying RIM weighting (Random Iterative Method)
- Conducting crosstab analysis
- Performing MaxDiff analysis (also known as Best-Worst analysis)
- Conducting conjoint analysis
Report Generation
- Provision of interim post-interview summaries
- Automated and manual charting
- Creation of top-line reports
- Development of high-level reports or presentations
- Preparation of extended full reports or presentations
- Extraction of key insights
- Conducting hypothesis testing
- Offering white-labeling options
Benefits of MROCs
Improved Brand Visibility
Branded MROCs create a sense of exclusivity and foster deeper connections, boosting brand loyalty, advocacy, and recognition.
Deeper Customer Insights
MROCs facilitate direct engagement, offering valuable data on customer preferences and behavior to refine products, services, and marketing tactics.
Cost-Efficiency
Branded MROCs provide an economical alternative to traditional research methods, cutting down on recruitment expenses while boosting overall research efficiency.
Speed and Flexibility
MROCs offer real-time data, enabling companies to react quickly to market shifts, maintain competitiveness, and drive growth.
Building Lasting Relationships
By cultivating loyal communities, businesses strengthen customer retention, leading to long-term profitability and success.
Various MROC Types
S2U offers both short-term and long-term community options, tailored to your research goals, equipped with powerful tools and support for efficient management and valuable insights.
